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Pricing
Start with your own AI key, or let us handle it. No per-agent fees. No surprises.
AI-powered routing, suggested replies, and auto-categorization on every tier. Bring your own key or let us handle it.
Use your own OpenAI/Anthropic key on Starter for full control. Upgrade to Pro for zero-config managed AI.
No per-agent fees that scale with your team. Your bill stays the same whether you have 1 agent or 10.
Side-by-side with the competition. Same features, fraction of the cost.
| Solution | Plan | Per Agent/mo | 10 Agents/mo | AI Included |
|---|---|---|---|---|
| Bancroft | Pro | $7.90 | $79 | |
| Zendesk | Suite Team | $55 | $550(86% more) | + Add-on |
| Freshdesk | Pro | $49 | $490(84% more) | + Add-on |
| Help Scout | Plus | $45 | $450(82% more) | |
| Intercom | Essential | $29 | $290(73% more) | + Add-on |
Pricing data from competitor websites as of February 2026. Bancroft Pro plan shown for comparison.
Starter ($29/mo) includes AI-powered features but requires you to bring your own AI API key (OpenAI, Anthropic, etc.). Pro ($79/mo) includes Bancroft-managed AI — no API key needed, no usage tracking, just works out of the box. Pro also includes unlimited tickets, custom branding, and priority support.
On the Starter plan, you connect your own OpenAI or Anthropic API key. You pay those providers directly at their rates — typically a few dollars per month for most teams. This gives you full control over AI costs and model selection.
On Pro and Enterprise plans, AI just works. No API keys to manage, no usage to track. We handle the AI infrastructure so your team can focus on customer support. Same features — suggested replies, smart routing, auto-categorization — with zero setup.
You get the same core features — shared inbox, live chat, knowledge base, AI automation — at a fraction of the cost. Most helpdesks charge $50-55/agent/mo with AI as a paid add-on. Bancroft Pro is $79/mo flat for up to 10 agents, with AI included.
Bancroft AI searches your knowledge base for context and only suggests replies when confidence is high. By default, agents review AI suggestions before sending. You control when AI auto-responds vs. when it just suggests.
Most teams are fully migrated in under a day. We provide import tools for tickets and contacts. The hardest part is forwarding your support email to Bancroft — which takes about 2 minutes.
On Starter, you’ll get a reminder to upgrade when approaching limits. We never stop you from responding to customers. Upgrade when you’re ready.
Yes. Upgrade instantly, downgrade at end of billing cycle. No contracts, no commitments.
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